The tide against the tobacco industry is growing. The World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC), a global public health treaty on tobacco control, has been ratified by 174 WHO Member States covering more than 87% of the world’s population. At the recently concluded 15th World Conference on Tobacco or Health in Singapore, the Director General (WHO), Dr Margaret Chan, urged the world to ‘stand shoulder to shoulder’ to fight tobacco industry intimidation. The industry has mounted legal challenges against countries—Australia, Norway, Uruguay and Turkey—which have put in place novel legislative measures to protect the health of their citizens. Endgame tobacco control strategies as viable public health policy options are also increasingly being discussed. Such optimism in reducing tobacco use prevalence close to zero would be unheard of 20 years ago.
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