On 20 March 2007, Singapore’s Health Promotion Board (HPB) ran its first 3-month long smoking control campaign. Its 2-pronged approach began with a multimedia campaign featuring hard-hitting messages with the theme “Quitting is hard. Not quitting, is harder.” This was immediately followed up with a community outreach programme themed “Ready to quit, give it a try”, which comprised community road shows in various locations with counsellors offering support and advice to those who wanted to quit smoking.
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